Does GOAT report to HMRC?
Yes. GOAT lets UK sellers sell goods to buyers, so it falls under the UK's reporting rules for online platforms. It reports you once you make 30 sales or take more than €2,000 (about £1,700) in a calendar year.
When GOAT reports you
Since 1 January 2024, online platforms have had to send HMRC details of their UK sellers. GOAT leaves you out only if, in a calendar year (January to December), you make fewer than 30 sales and take no more than €2,000, which is about £1,700. Cross either line and you're reported. Each January, the platform sends HMRC the figures for the year before.
Each platform counts on its own. Twenty small sales on GOAT and twenty on another platform won't get you reported by either, but HMRC still taxes your total.
What HMRC sees
Your name, address, date of birth, National Insurance number or tax reference, the bank account you're paid into, how many sales you made, how much they sold for, and the fees GOAT took. HMRC doesn't see what you paid for the pairs, so the reported figure is your turnover, not your profit.
Does that mean you owe tax?
Not on its own. Being reported and owing tax are separate questions. Like StockX, GOAT is mostly used to sell pairs that were bought to resell, which HMRC treats as trading. That income counts towards the £1,000 trading allowance together with your sales on every other platform.
If you are trading, the first £1,000 of sales in a tax year (6 April to 5 April) is covered by the trading allowance. Above that, register for Self Assessment by 5 October after the tax year ends, then file and pay by 31 January. You can take off either the £1,000 allowance or your real costs (what you paid, fees, postage), whichever saves you more.
Put in your numbers to see whether GOAT will report you and whether you're over the allowance.
Open the HMRC tax checkerKeep records that show your profit
HMRC sees what you sold for, so your records are what prove what you made. For each pair, keep what you paid, what it sold for, and the fees and postage. The GOAT fee calculator works out a single sale; SoleInventory keeps every sale and adds them up by UK tax year.
Common questions
Does GOAT's cash-out fee count as a cost?
Yes. GOAT's commission, seller fee and cash-out fee are all costs of selling, so they come off your profit if you claim actual expenses.
Does GOAT report to HMRC if I sell from outside the UK?
The UK rules cover sellers who live in the UK. If you live elsewhere, your own country's rules apply, and many have similar reporting.
What if I sell the same pairs on GOAT and StockX?
Each platform counts your sales separately for its own reporting, but HMRC adds everything together. Your tax depends on your total across all of them.
Rules as of September 2026. This is general information, not tax advice. Check GOV.UK or speak to an accountant about your own situation.